5+
years across analytics, media, and growth
Xiangxi (Sarah) Chen
Analytics leader, AI builder, and storyteller for media
Media x Analytics x Storytelling
Xiangxi (Sarah)
Chen
Analytics leader, AI builder, and storyteller in media, with a background in measurement, communication, and AI-enabled problem solving.
I turn complexity into clear decisions, stronger systems, and stories people can act on.
3
WPP awards and hackathon honors
85%
faster research with Tech Concierge
US Top 1
2026 Global Hackathon ranking
Current Focus
Manager, Business Intelligence & Analytics at WPP Media
Leading measurement strategy, AI-enabled workflows, and stakeholder storytelling across media and client teams.
Explore
A cleaner way to navigate the story.
Instead of putting everything on one page, the site is split into a few focused areas.
Career
Professional
My current role, analytics leadership experience, and the way I approach complex business problems.
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Education + Recognition
Background
Education, awards, and the communication background that shapes how I present and lead.
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Selected Work
Projects
AI-enabled tools, optimization models, and side projects that show how I turn ideas into systems.
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